Category Archives: Meta

A Facebook web browser. Makes sense

Facebook’s ambition is to become the backbone of all social activity on the Internet. They ruthlessly and recklessly exploit our basic human need to be someone, to be seen, to belong to a group of friends and to be part of something. I exited Facebook last week.

Next step will most likely be a Facebook web-browser, and  Google should be worried. Gilad Avidan at writes about the concept..

As Facebook becomes the social platform of the internet, a custom browser is the next logical step. What this means for the online landscape, and why it helps Facebook disrupt Google’s main revenue channel: targeted search advertising.

No more toolbars or a plugins. When you use the Facebook browser you are always on Facebook – every page, every site, every activity.

Full  text at


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